We start this weeks Health Puzzle Piece with a comment
sent to us by one of our seminar attendees:
Dear Dr Brimhall,
I want you to know that my wife Rahaju's and my expectations
were far exceeded in your Nashville Seminar. We will be at
your Des Moines seminar, and God willing, we will take a third
seminar and Certification on our next trip to the USA. Thank
you so much, we are grateful to you and your staff for what
you have brought to the world. We intend to bring it to
Indonesia. I'd like to ask your permission to translate and
reproduce your "Health Wellness Guide" for patients, and will
remit a royalty if required.
Best wishes,
Ruslan Morris
We truly are taking Wellness to the World working
together. Thanks to Ruslan and Rahaju's for helping us take it
to Indonenesia. Doctors, please schedule your three seminars
and your Certification date today! Below is an article I think
you will appreciate on how to do internal marketing.
 Patient education is often an area that is overlooked
completely or is lacking in many practices. We find that this
is one of the most profound ways to generate referrals and
create growth in any practice. Many doctors miss the boat on
INTERNAL MARKETING.
The following information contains strategies used by
Capacity Management and Brimhall Wellness Seminars to collect
patient testimonials and to best utilize your educational
materials. This information was assembled by Brandy Beeson, a
Capacity Coach. At most seminars there is a Capacity
Management team member there to evaluate your practice with
you and to make recommendations free of charge.
Exhibiting educational materials:
All offices should have
educational materials available for the patient as all times
such as the Brimhall Website, Nutri-West brochures, Brimhall
generated 6 Steps Posters, Total Scan Posters, posters on the
Nutri-West nutrition of the week, foot baths, low level laser
and Dr Brimhall has developed CDs and DVDs for patient
education to help explain and highlight the services that are
available.
Even with all of the information that has been made available,
you may find that the posters, brochures and other materials
are overlooked by your day to day traffic. It is important to
realize that in time, without change, these materials are just
absorbed into their surroundings.
Make a point to occasionally move things around, rotate your
wall hangings, move brochures and possibly add some new colors
to generate attention and draw the eye to select points of
interest. When your patients see that something is different,
they will become curious and develop interest in their
surroundings.
Share your success stories:
As we all know, people tend to
be intrigued and driven by results. It is vital that your
patients know what is available to them, but also very
powerful for them to know how others have been helped by these
same services. Doctors and staff, ask for testimonials from
your patients. (Proper authorization should be obtained from
everyone in order for you to display these in your office.
Patients may elect to remain anonymous or agree for their name
to be used). These testimonials can be used in many ways,
including being placed in a binder to be read in your waiting
area, displayed on a wall in your office and used for outside
advertising purposes as well. It can, however, sometimes be
difficult to collect testimonials. We find this is generally
because patients are unsure how to properly communicate their
experience. We have created the following questionnaire as a
guide for patients when writing their testimonial. When used,
this questionnaire has significantly increased testimonial
collections.
Clinic Testimonial
- For what condition (s) did you present to our office for
care? How long had this condition existed?
- Had you sought care for this/these condition (s) from
any other providers? If so, what type of providers and what
were your results? Also, for how long were you treated?
- What was your impression of the techniques and type of
care received at our facility? Include which
techniques/services you utilized.
- How long did it take to begin to see improvement? What
improvements did you notice?
- What results were achieved after care at our facility?
(Explain in detail your results from care and how these
improvements have affected you.)
- Did the care provided and results achieved, meet or
exceed your expectations? If so, how?
- Please provide any additional information you would like
to share.
For additional information, please call the Capacity office
at (480) 832-1546 and request a free copy of our Talking Walls
audio CD.
We Look Forward to Seeing YOU Soon,
John W Brimhall, DC and the Wellness Team |
