Brimhall Puzzle Piece

Statistics Breed Profitability

September 21, 2009

This weeks Puzzle Piece is written by Brandy of Total Practice Resources. Her job is to increase your bottom line and she knows how better than anyone I have ever seen.

I often hear that after attending a seminar, practices tend to always increase because of the attention to protocols, achieving greater understanding and knowledge of how to get better results faster and of course, the time spent with CAs is always very motivating. As a previous CA myself, I remember the exact same feeling after being at a seminar.

Upcoming Seminars
(Click Here to View Full Schedule)

September 25-27
Seattle, WA
Basic, Interm & Advanced
Dr. John Brimhall
Nutri-West Pacific
or 253-857-2496

October 9-11
Denver, CO
Basic, Interm & Advanced
Dr. John Brimhall
Nutri-West Colorado
or 303-662-9997

October 23-25
Chicago, IL
Basic, Interm & Advanced
Dr. John Brimhall
Nutri-West Central

At a recent seminar, a doctor was talking to me about his practice and decided at that time to challenge himself in all areas of his practice. His first priority for improvement….Nutrition. His first step at the seminar was to set a nutrition goal; second step was to insure that he had supplies on hand and available as recommendations are made to patients. Upon returning to his practice, he was able to follow the remainder of the steps as shown below. His outcome…the very first week upon returning home from a Nutri-West/Brimhall seminar, he sold ALL of the nutrition that he had on hand and had obtained at the seminar and re-ordered immediately! Results of this dedication were not only immediate, but they have resulted in better patient education, better & faster patient results, more patient referrals, better patient compliance and practice growth! Just a couple of short months later, this doctor has re-evaluated his goals again and is reaching to even greater heights!

Having well educated patients is the KEY to your patient retention, patient compliance and generating more referrals. If you haven’t lately evaluated your office on patient education, now is great time to reflect on this so you can determine and make necessary forward progress.

The first place to begin with your evaluation is your statistics. Remembering that ‘what you focus on, grows’, you must measure your statistics and look at areas of growth, stability & decline. Make specific note of your findings, evaluating each area such as new patient visits, established patient visits, re-exams, reactivations, nutrition sales, etc. Once you have done this, determine the following:

    1. Are these statistic measurements meeting your expectations?
    2. If not, which of these areas would you like to change or improve?
    3. What are your short term (1-6 months) and long term (6-12 months) goals for these areas?
    4. Are you prepared? (training, products/materials to accomplish, patient education, etc)
    5. Prioritize the top 1 or 2 areas that you would like to first address or that are most important
        to address.

Once you have answered these questions, you can now outline with your team, your Outcome, Plan and Action Steps needed to improve these areas, fine tune your current systems and work to meet or exceed the goals you have set. Be sure that you include your staff in this process. Determine what each of you can do individually to contribute to the care and well being of your patients and to the success of your practice.

As you discuss and prepare with your team, be sure to evaluate your training systems, review common Question/Answer for patients, your use of tangible materials such as brochures, dvds, cds, etc to aid in educating your staff and your patients. Other resources to consider: Nutri-West Silver Bullets Manual, NW Protocol manual, and the NW newly updated online catalog accessible through, eWellness System, Nutri-Notes, Nutrition A-Z,
Nutri-West/Brimhall Seminars.

Your statistics should be re-evaluated monthly and progress should be noted. As with any implementations, mid-course corrections may need to be addressed. Continue to do this regularly
to maintain focus on specific areas of your practice.

Well, docs and CA’s. There you have it, an incredible boost to your practice and practices can be achieved. Brandy and the TPR team’s outcomes are to assist you in increasing your efficiency, productivity and profitability, without increasing your overhead.

I have always said DC stands for Doctor Coach or Doctor of Cause. YOU ARE THE PATIENTS’ COACH. We, as your coach, can assist you in nutritional and technique understanding. Brandy and TPR, as specialty coaches, can assist you in everything from pay per calls to being in constant contact and training as a client. Just like subluxations of the spine cause dis-ease and have 6 causes, so do practices get fixations and subluxations of many causes. Our job is to identify and correct the causes and the manifestation of less than 100% productivity and profitability of your practice.

Brandy attends almost all three day seminars I teach. Please bring your whole staff and get to one of the Nutri-West/Brimhall Seminars as immediately as possible. Also give brandy a call at 303-242-8901 or contact her at for further assistance to your practice and productivity.

Yours in Health and Wellness,

John W. Brimhall, DC and the Wellness Team

Brimhall Wellness Seminars
(866) 338-4883

Total Practice Resources
(303) 242-8901

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Dr. Brimhall's Health Puzzle Piece is a weekly email newsletter distribution that has been brought to you by the collaborative efforts of the Brimhall Wellness Team. All newsletters are published and available at a division of Health Path Products, LLC.

The above statements have not been evaluated by the FDA. The nutritional information, suggestions, and research provided are not intended to diagnose, treat, cure, or prevent disease and should not be used as a substitute for sound medical advice. Please see your health care professional in all matters pertaining to your physical health.